Launch & Scale Your Food Brand in China
We partner with high-quality international food brands to ensure success in the Chinese market — from launch to scale.
China is a big, exciting market with lots of potential for the right brands to succeed.
It’s not always easy to break into.
We make it simple.
Market Preparation
We prepare key foundational work to ensure your brand’s IP is protected, products are compliant, selling points for China are emphasised and commercial proposition and market position clear.
Connect to Buyer Network
Guided by data, we carefully analyse which products to present to which channels in our Buyer Network. Cultivating our relationships for long term partnership is at the heart of everything we do.
A Partner You Can Rely On
We act as your dedicated team in China, dedicated to your growth. Our in-depth preparation creates strong relationships with buyers that keep on buying.
Market Services
We offer 3 routes to market.
These are our 3 Service Pillars to help you launch in China.
#1: ADN Agency Model
Market Entry & Setup
We carefully choose the brands we represent to protect the strong relationships we’ve built with Chinese buyers.
#2: Mobile Ecommerce Launch
Red Note
We act as an extension of your team, providing all the support you need to launch and scale in China.
#3: ADN Distribution Model
China Distribution
Growth is at the heart of everything we do. Driving sales, expanding market share, and building profitable, lasting China success for your brand.
Our Brands
We partner with a carefully chosen portfolio of brands.
Each brand shares our commitment to quality and success in the Chinese market.
Our range includes:
Drinks
Alcohol
Snacks
Confectionery
Frozen
Featured Brand #1
Whittard of Chelsea
Whittard of Chelsea is a British retailer specializing in premium teas, coffees, hot chocolate, and related accessories, known for its carefully sourced blends, elegant packaging, and a long-standing heritage dating back to 1886.
Distributor, retailer & buyer introductions
China contract negotiation support
Retail activation
Featured Brand #2
Shortbread House of Edinburgh
Shortbread House of Edinburgh is a Scottish bakery specializing in traditional, handmade shortbread. Founded in 1989, it is renowned for its rich, buttery, preservative-free treats and has won multiple Great Taste Awards.
Distributor, retailer & buyer introductions
Retail activation
Featured Brand #3
Terry’s Chocolate Orange
Terry’s Chocolate Orange is a classic British treat made of smooth milk chocolate infused with natural orange oil, shaped like a real orange with individually segmentable slices. It’s known for its fun “tap and unwrap” ritual and its rich, zesty chocolate flavor.
Market entry and strategy consultation
Distributor, retailer & buyer introductions
Sales presentation & design asset creation
Tradeshow representation
Our Retailers
Our distribution network is always growing, and includes some of the China’s most respected names in food retail and distribution.
With such a wide range of retail channels, we are sure to have the right retailers for your brand’s success.
Convenience Stores
Supermarkets
Warehouse Clubs
Coffee Shops
Online Retailers
Gyms & Vending
If you have questions, we’re here to help.
About Us
ADN Partnership is a collaborative, passionate, and diverse team with a shared love of great food.
Everything we do is guided by three core principles:
Built on trust
We carefully choose the brands we represent to protect the strong relationships we’ve built with Chinese buyers.
Driven by service
We act as an extension of your team, providing all the support you need to launch and scale in China.
Focused on growth
Growth is at the heart of everything we do. Driving sales, expanding market share, and building profitable, lasting China success for your brand.
Say Hello.
Send us a message, we’d love to hear from you.