ADN Partnership Insights
Social Media
3 tips for FMCG brands to cooperate with Chinese KOLs
June 2, 2023
Influencers hold a significant role in the decision-making process of Chinese consumers, with nearly half of the Chinese respondents recalling that their purchase decisions have been influenced three to five times by this marketing strategy. Furthermore, around two-thirds of surveyed advertisers have identified KOL promotion as the primary focus of their company’s social marketing strategy
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Case Studies
Localising FMCG Brands for the Chinese Market: A Case Study on Lay’s
May 26, 2023
China’s FMCG industry is highly competitive and dynamic, and thus it is crucial for brands to innovate and localise for sustained growth and consumer engagement. One such brand that has embraced this strategy with remarkable results is Lay’s, the popular snack company. With a deep understanding of Chinese consumers’ preferences and a commitment to innovation,
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Market Trends
Four Trends Driving Growth in China’s Ice Cream Market
May 15, 2023
According to Euromonitor, the Chinese ice cream market continues to experience steady growth since 2015, with retail value sales increasing by 4% in current terms in 2022 to reach CNY52.3 billion (around GBP6 billion). While China’s per capita consumption of ice cream is higher than that of the Asia-Pacific region, it still falls short of
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Market Trends
Three Innovative Chinese Retail Chains: Freshippo, Pangdonglai, and HotMaxx
May 8, 2023
The role of physical stores in China has changed significantly in recent years. From 2019 to 2022, offline retail experienced slow or even negative growth due to COVID-19, with brick-and-mortar stores already feeling the impact of consumers moving their buying habits to online shopping even before the pandemic. As a result of the pandemic, this
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Strategy
Adapting to a Digital-First World: 4 Strategies for Physical Stores
April 28, 2023
In recent years, the role of physical stores has experienced significant changes, driven by consumers shifting their buying habits to online shopping. This transformation has compelled brick-and-mortar retailers to re-examine their strategies and reconsider the role of physical stores in a digital-first world. To remain competitive, physical stores are now essential in instant delivery services
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Market Trends
Exploring Chinese Light Food Industry: 5 Key Trends to Watch
April 14, 2023
In contemporary society, the concepts of health and nutrition have become paramount in the domain of dietary practices. The notion of ‘light food’ no longer solely encompasses salads and boiled chicken breasts, which used to be exclusively for fitness enthusiasts. Rather, it has gradually evolved into healthy food with low calories, low fat, original flavour,
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