ADN Partnership Insights

Chinese influencer testing skincare products on camera

Social Media

3 tips for FMCG brands to cooperate with Chinese KOLs

June 2, 2023

Influencers hold a significant role in the decision-making process of Chinese consumers, with nearly half of the Chinese respondents recalling that their purchase decisions have been influenced three to five times by this marketing strategy. Furthermore, around two-thirds of surveyed advertisers have identified KOL promotion as the primary focus of their company’s social marketing strategy