Insights

Influencers hold a significant role in the decision-making process of Chinese consumers, with nearly half of the Chinese respondents...

China’s FMCG industry is highly competitive and dynamic, and thus it is crucial for brands to innovate and localise for sustained growth...

According to Euromonitor, the Chinese ice cream market continues to experience steady growth since 2015, with retail value sales...

The role of physical stores in China has changed significantly in recent years. From 2019 to 2022, offline retail experienced slow or...

In 2023, consumers in the Middle East and Africa (MEA) are grappling with the fallout of a challenging period marked by ongoing pandemic...

In recent years, the role of physical stores has experienced significant changes, driven by consumers shifting their buying habits to...

The fast food industry in China is fiercely competitive, with international giants like KFC and McDonald's always vying for a larger...

In contemporary society, the concepts of health and nutrition have become paramount in the domain of dietary practices. The notion of...

Gen Z in China contributed 40% of the country's consumption, even they just comprise less than 20% of China's population, indicating...

The cross-border eCommerce (CBEC) market in China is a booming industry, with over 842 million online shoppers generating more than £838...

China is estimated to be the largest consumer economy today as measured in purchasing power parity (PPP) terms and has become a key...

Tea has been an integral part of Chinese culture for centuries, and with the emergence of the Ready-to-Drink (RTD) tea segment, it has...

Historically, the Middle East and Africa region has not been a significant consumer of coffee. However, in recent times, the coffee...

Middle East shoppers, like their international peers, have retained many of the habits and attitudes that were embedded during the...

Health and wellness have become top priorities for Chinese consumers, leading to a growing demand for alcoholic beverages with low...

China has a thriving coffee culture, with no shortage of places to buy a latte or a flat white. According to Meituan, there are nearly...

As we near the Chinese New Year 2023, set to take place on Sunday, January 22nd, we look forward to welcoming the year of the Rabbit. The...

In China, the concept of saving face proves essential to the harmony and peace-keeping which is of the utmost importance in their...

As one of the world’s largest retail markets, China continues to surprise with its rapid transformation and strong growth. According to...

It is officially said that China will scrap quarantine for travellers from 8th January 2023, showing that China starts to reopen. This...

China’s FMCG industry has started to show steady signs of recovery in the first 3 quarters of 2022, following the massive decline in 2020...